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John Decker began his writing career as an automotive journalist. After writing several automotive books, he became the features editor at Motor Magazine where he test drove, wrote about and photographed cars all over the world. In 1990, he made the switch to advertising, working in New York for several large agencies where he created several national TV and print campaigns for Jaguar and Mercedes-Benz.
In 1992, John moved to Keene, New Hampshire where he started Copy International a firm that wrote and created TV, radio and print campaigns for large New York ad shops. During that time he created memorable campaigns for Microsoft, Empire Blue-Cross Blue Shield, Columbia Hospitals, Amtrak, Bristol Myers-Squibb, Alfa Romeo and the Pharmaceutical Manufacturers Association. In 2002, John formed Decker Marketing Communications, a full service agency catering to local and national clients.
A journalist at heart, John still writes for publications such as Field & Stream, Popular Mechanics and several other national publications.
Known throughout New Hampshire as “The Sign Bandit” for his near maniacal fixation with removing the thousands of illegal roadside signs stuck in
the ground advertising everything from junk removal, to hot tubs, to how to make money from home, Decker gained fame when his one-man PR effort to
rid the roads of these roadside eyesores went national. To date, he has gained more than 2.5 million dollars in earned media for the cause while
also generating pending new legislation in several states outlawing the practice.
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The captain of our ship. OK, it's a small ship. But it's well built, fast and extremely reliable.
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