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Case Studies
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It's not uncommon for large retail networks and chain store enterprises to open hundreds or
even thousands of stores in a fairly short period of time. geoVue is an innovative software
and web-based solutions company that offers “location intelligence” to companies that want
to put their stores in the right place, at the right time to maximize their return on
investment capital.
GeoVue selected Decker Marketing Communications to create the
company's first marketing strategy and advertising campaign. It included the roll out of a
new website, new print advertising, a direct mail campaign and the creation of a new trade show booth.
GeoVue's story is tough to tell quickly and simply. But the company's first ad did the job well,
generating a sales lead that netted just under $1-million in revenue for the company.
Print Ad 1 (PDF)
Print Ad 2 (PDF)
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